With the approaching of the 2012 football season, people are once again anxiously waiting to find out what will turn out to be the most lucrative advertisement campaigns, which will be broadcasted together with the football action. Previous year, Bridgestone, the popular tire company was able to make a good impact along with its “Reply All” and “Beaver” commercial add, which is still aired.
Prior to this year’s football game, Bridgestone Americas launches new performance-focused brand campaign, named as the “Time to Perform.” In this ad campaign the company has decided to make use of the most recent technologies, related to tire, to singlehandedly transform today’s world of sports, through unintended and interesting consequences.
There is no limitation to the brand Bridgestone’s obsession for performance. That fervor drives the company engineers to create technologies and products, which offer drivers the power to perform when it is needed the most. This is termed by the company as the “Performance Moments.”
To get across this message, Bridgestone’s new campaign, known as “Time to Perform,” visualizes a setting in which the company’s proprietary technologies rise above the conventional boundaries of tires. In this ad, the company also explores the effect that Bridgestone performance power can possibly have on the world of sports. Since the ad has been created with the aid of a few of the most celebrated professional sports celebrities and athletes, it is expected to surpass all other advertisement campaigns.
